{"id":12007,"date":"2015-09-04T20:38:31","date_gmt":"2015-09-04T19:38:31","guid":{"rendered":"http:\/\/princesdental.co.uk\/practice\/?page_id=12007"},"modified":"2016-11-13T18:06:49","modified_gmt":"2016-11-13T18:06:49","slug":"teeth-whitening","status":"publish","type":"page","link":"https:\/\/princesdental.co.uk\/practice\/teeth-whitening\/","title":{"rendered":"Teeth Whitening"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Teeth whitening<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>Teeth whitening procedures are designed to lighten teeth and help remove stains and discoloration. Whitening is among the most popular cosmetic dental procedures because it can greatly improve how your teeth look and give you a more attractive, confident smile.<\/p>\n<p>What causes tooth discolouration?<br \/>\nTeeth can become discoloured over time, which is normal, but certain lifestyle habits and diet habits can cause teeth to become stained. There are many causes to tooth discoloration .Some of the most common include the consumption highly coloured food and drinks ( berries, coffee, tea, red wine ).Some medications, aging, smoking and trauma can also cause teeth discoloration.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Types of Teeth whitening<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Teeth whitening can either be done in the dental surgery or at home.<\/strong><\/p>\n<p><strong>Home whitening<\/strong><br \/>\nHome whitening uses custom-made trays which are designed to fit your teeth precisely, allowing the whitening gel to remain in contact with your teeth.<\/p>\n<p>We offer <strong>Philips Zoom Home Night or Day<\/strong> whitening gels depending on your personal preferences.<\/p>\n<p>These trays are made for you after your dentist has taken impressions of your teeth. The teeth whitening process involves wearing the gel-filled trays daily for one hour for approximately two weeks.<\/p>\n<p><strong>In-surgery whitening<\/strong><br \/>\nIn-surgery whitening is the fastest and easiest way to whiten your teeth. This in-surgery procedure consists of applying a whitening gel to your teeth, which is then activated with a specialized light.<\/p>\n<p>The system also includes desensitizers to help minimize sensitivity and protect your enamel. This dentist-supervised, in-office procedure is safe, effective and clinically proven to whiten up to for a brighter, whiter smile in just one office visit.<\/p>\n<p>At Princes Street Dental Care we use <strong>Philips Zoom Advanced Power<\/strong> the latest in-surgery teeth whitening system which has been featured on US hit shows such as Extreme Makeover, The Today Show and E! Entertainment Tonight.<\/p>\n<p><strong>Zoom Advanced Power<\/strong> is clinically proven to whiten your teeth up to 8 shades in just 1 hour and can be carried out on your lunch break. <strong>We also include a set of custom\u2013made trays and home whitening gel to maintain your new white smile at home.<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:48%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" src=\"http:\/\/princesdental.co.uk\/practice\/wp-content\/uploads\/2015\/09\/zoom_before_after-296x300.jpg\" alt class=\"img-responsive\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:48%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><p><strong>How long will the results last?<\/strong><br \/>\nYour teeth will always be lighter than they were. However you may need periodic \u2018touch ups\u2019 for one or two nights every 6 to 12 months to keep them fabulous especially if you continue to smoke or drink coffee, red wine etc. You can still use your original trays and should you need further whitening gel we can provide this for you at a reduced cost.<\/p>\n<p><strong>What\u2019s the difference between OTC whitening solutions and Philips Zoom?<\/strong><br \/>\nOver-the-counter whitening products are not customised to your needs. With Philips Zoom, the whitening process is tailored to your needs by your dentist, with custom-fitted trays for at-home treatments or just the right light intensity and duration in the dentist\u2019s office.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Philips Zoom! Professional Whitening<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p>Everybody wants clean, white and healthy-looking teeth but as we get older our teeth get stained and eventually lose their luster.<\/p>\n<p>There are a lot of factors like your diet (coffee, tea, soda) and lifestyle (smoking) that trigger the yellowing of your teeth. If you\u2019ve been wanting to get rid of the unsightly color and stain on your teeth, you\u2019ve come to the right place!<\/p>\n<p>Millions of patients worldwide have enjoyed brighter, more youthful smiles with Zoom whitening treatment.<\/p>\n<p>The entire chairside whitening process, including the preparation, can take up to 2 hours. Depending on the shade of your teeth prior to whitening, you can achieve a result of up to 5-8 shades brighter.<\/p>\n<p>Advantages of Professional In-office Whitening Treatment<\/p>\n<p>Fast and convenient<br \/>\nWhitens teeth to an average of 8 shades<br \/>\nEven, consistent teeth whitening<br \/>\nLong lasting white results<br \/>\nLow sensitivity<br \/>\nSafe, comfortable and effective<br \/>\nPerformed by a trained Dental Professional<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" src=\"http:\/\/princesdental.co.uk\/practice\/wp-content\/uploads\/2015\/09\/zoom-whitening-300x203.jpg\" alt class=\"img-responsive\"\/><\/span><\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" src=\"http:\/\/princesdental.co.uk\/practice\/wp-content\/uploads\/2015\/09\/ba-zoom-whitening-300x203.jpg\" alt class=\"img-responsive\"\/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":11762,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-12007","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/princesdental.co.uk\/practice\/wp-json\/wp\/v2\/pages\/12007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/princesdental.co.uk\/practice\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/princesdental.co.uk\/practice\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/princesdental.co.uk\/practice\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/princesdental.co.uk\/practice\/wp-json\/wp\/v2\/comments?post=12007"}],"version-history":[{"count":11,"href":"https:\/\/princesdental.co.uk\/practice\/wp-json\/wp\/v2\/pages\/12007\/revisions"}],"predecessor-version":[{"id":12463,"href":"https:\/\/princesdental.co.uk\/practice\/wp-json\/wp\/v2\/pages\/12007\/revisions\/12463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/princesdental.co.uk\/practice\/wp-json\/wp\/v2\/media\/11762"}],"wp:attachment":[{"href":"https:\/\/princesdental.co.uk\/practice\/wp-json\/wp\/v2\/media?parent=12007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}